Amidst the hectic modern city life, people nowadays increasingly aspire to get in touch with the nature world. You may choose to go for a hike in the countryside during weekends or an adventurous trip to exotic bushes and woods. Besides going for "green"activities, why not consider blending some natural touch into your everyday life? The stylish wooden kitchenware from ACME is surely one of the best choices here. They all immediately give you a hands-on natural feeling at the kitchen and your dining table.

ACME International Limited has been striving to produce the finest wooden kitchenware for the market since its start in 1998. Running as a manufacturing factory in China in the early years, ACME focused on producing OEM kitchenware to accommodate orders from trading companies and overseas importers. Then in the year of 2003, the company made a strategic move to go beyond mere OEM production. It started its own export business in Hong Kong to deal with overseas customers directly. Now ACME has its own product lines, employing a total of 330 staff. ACME now becomes a specialist in producing a wide range of quality wooden kitchenware, such as pepper mills, chopping boards, wine racks, mug stands, coffee grinders and coaster holds, etc. Amongst these product lines, the pepper mill sets stand out as the most popular item. "They are essential items we are using daily on dining tables, be it for Chinese families, Western households or restaurants. Grinders are all we need to spice up food and make it more tasteful", explains sales manager, Lisa Deng.

Ordinary enough, we always see pepper mill sets on dining tables. However, what really makes ACME's products the top choice by its customers? It is all due to two winning attributes: superior quality and exceptional design. Lisa Deng reveals to us the scene behind: "We operate two factories in Mainland China, an old one in Jiangmen city and a new one in Songgang of Shenzhen. While small wooden products are made at the old factory, we now mainly have the new factory roll out all other kinds of wooden products as well as furniture items. Equipped with advanced woodwork machines, a hanging painting finishing line, a roller lacquering line and two packaging lines, our production plants are capable of turning out quality products of 30x40 FT container every month."

Along all these years, ACME is highly conscious of consistent quality control and ever-renewing design of its product lines. Emphasised by Lisa, the R&D team of 25 designers is absolutely a vital asset of the company. "Thanks to our strong design department, we manage to roll out at least two new items every month. While many product ideas are inspired by overseas trendy design journals or trade magazines, there are also lots of original ideas developed by our R&D colleagues."

On the quality front, ACME implements stringent quality control at every stage of Amidst the hectic modern city life, people nowadays increasingly aspire to get in touch with the nature world. You may choose to go for a hike in the countryside during weekends or an adventurous trip to exotic bushes and woods. Besides going for "green"activities, why not consider blending some natural touch into your everyday life? The stylish wooden kitchenware from ACME is surely one of the best choices here. They all immediately give you a hands-on natural feeling at the kitchen and your dining table.

ACME International Limited has been striving to produce the finest wooden kitchenware for the market since its start in 1998. Running as a manufacturing factory in China in the early years, ACME focused on producing OEM kitchenware to accommodate orders from trading companies and overseas importers. Then in the year of 2003, the company made a strategic move to go beyond mere OEM production. It started its own export business in Hong Kong to deal with overseas customers directly. Now ACME has its own product lines, employing a total of 330 staff.
ACME now becomes a specialist in producing a wide range of quality wooden kitchenware, such as pepper mills, chopping boards, wine racks, mug stands, coffee grinders and coaster holds, etc. Amongst these product lines, the pepper mill sets stand out as the most popular item. "They are essential items we are using daily on dining tables, be it for Chinese families, Western households or restaurants. Grinders are all we need to spice up food and make it more tasteful", explains sales manager, Lisa Deng.

Ordinary enough, we always see pepper mill sets on dining tables. However, what really makes ACME's products the top choice by its customers? It is all due to two winning attributes: superior quality and exceptional design. Lisa Deng reveals to us the scene behind: "We operate two factories in Mainland China, an old one in Jiangmen city and a new one in Songgang of Shenzhen. While small wooden products are made at the old factory, we now mainly have the new factory roll out all other kinds of wooden products as well as furniture items. Equipped with advanced woodwork machines, a hanging painting finishing line, a roller lacquering line and two packaging lines, our production plants are capable of turning out quality products of 30x40 FT container every month."

Along all these years, ACME is highly conscious of consistent quality control and ever-renewing design of its product lines. Emphasised by Lisa, the R&D team of 25 designers is absolutely a vital asset of the company. "Thanks to our strong design department, we manage to roll out at least two new items every month. While many product ideas are inspired by overseas trendy design journals or trade magazines, there are also lots of original ideas developed by our R&D colleagues."

On the quality front, ACME implements stringent quality control at every stage of the manufacturing process. "From the early stages of raw material sourcing, material warehousing and production to the last step of loading finished items to the containers, we have specialised QC personnel to monitor and check,"Lisa stresses the company's commitment to serious quality control measures. ACME is always prepared to have their products go through quality assurance tests to ensure the most reliable guarantee as its customers require.

Alongside the quality assurance measures, the company is also running a reward system as an effective practice to motivate all staff to get more involved in the production process and to enjoy the resultant satisfaction brought about by the whole process. "At the end, it is for the sake of our customers. They can get better products with higher quality at lower cost,"states Lisa.

Promised with superior quality
and exceptional design, ACME's products have been well-rooted in the European market. "Over 90% of our orders are from European customers for the small kitchen tools. Our stylish kitchenware renders a perfect match with their taste. Moreover, European clients tend to concern more about quality and design than the price. Then, we are also selling wooden furniture to the United States. As for the furniture product line, we are now in the trial of producing European style in the hope of expanding our furniture business into the European market."

"Despite that European customers are 'less concerned' with price, we have no intentions to take advantage here,"Lisa Deng says. "We try to make full use of every piece of material and adopt efficient production regime to keep the cost down. We believe that for everything we produce, there is always a better way."

Another production challenge is the perfect control of timing to ensure punctual delivery for every single order. As for ACME, shift work mode has been working very well. "We have been highly reliable to meet the delivery time frame and our customers are very pleased with that."

Looking ahead, the company has good plans to diversify its product range to cater for customers' ever-emerging needs. ACME has started working on new products which combine wood with rattan, marbles, metal, ceramic or glass. Lisa Deng is very positive about the progress of new product development. "By tapping the trends of fashion products, we can come up with more new designs that will sustain our business growth."

All in all, ACME is a customer-oriented supplier committed to delivering the best to clients it serves. Quality and design are what the company takes by heart. Lisa adds in her closing comment, "We are selling consumer products which will eventually reach the end-users. Our very success comes from the products we made to satisfy all the users' needs trustworthily and safely. It is our obvious business strategy, and surely the winning strategy in today's highly competitive global market.¨

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