BROS. International (HK) Ltd.

No matter it is hot summer or cold winter, you can keep your drinks at the designated temperature you desire with the sophisticatedly-made coolers, mat wraps or heat packs of BROS. International (HK) Limited, a specialist in making a wide array of temperature controlling products. Striving for developing its own brand, the company never stops rolling out fresh new, innovative, yet equally appealing and practical products.

“To date, it was our founder who seized a unique opportunity years ago to go into the business of temperature controlling products when he met some suppliers doing similar products in China. By that time, the industry was not yet that competitive and harsh as it is today. We enjoyed a good time to build up our production expertise. Now we have our own factory operated with a high level of mechanisation,” tells Mr. Teddy Leung, senior merchandiser of BROS. International.

The company is experienced in producing a wide range of temperature-related products: bottle and can chillers, health care and beauty compress packs, hot/cold compress, ice mat wraps, ice box coolers as well as promotional cool gel/ heat packs. “While about 60% of our products are made for OEM orders, we also engage in ODM which renders us much higher revenue. We are now stepping up to move into OBM production to build up our own brands, which will bring to us a much higher return,” Mr. Leung says.

The quality of BROS. International’s temperature products is guaranteed. “Our products passed a number of internationally recognised tests, including the EN-71, USP51, USP61, BS EN 12546-3:2000. Our customers can enjoy a total peace of mind as our products fully meet the stringent standards set by different importing countries,” says Mr. Leung with great pride.

“Moreover, our products are superior to others due to their super-hygienic feature. Since most of our production procedures are carried out by a very high level of automation, we can ensure all the cooling gel and purified water we use for our products are dirt-free. Compared with the many competitors whose workers still pack and handle the cooling gel by hands, our products are definitely much cleaner and safer. We are proud to say that in terms of production hygiene, our company is among the top in the industry. We perceive hygienic production is of paramount importance, especially when the products are designed for catering food and beverage,” boasts Mr. Leung.

“To stay competitive in the market, we have to add values to our products by coming up with more innovative features and excellent designs. Some small factories in China are able to manufacture products similar to ours at a much lower cost. As a consequence, our profit margins are squeezed. We have to put forward more innovatively designed, user-friendly and highly functional products to retain our customers and to attract new buyers. Our recently released inflatable can cooler is a case in point. The can cooler serves as a floating fridge on water during the hot summer season. Obviously, imprinting logos and advertising messages on the product make it an ideal promotional premium. We are confident that with these new products, we are able to raise our market share as well as revenues,” says Mr. Leung with enthusiasm.

Among the company’s varied product lines, bottle and can chillers are its best sellers. “Our can and bottle coolers can be used as wonderful personal as well as corporate gifts and premiums. At the moment, we are collaborating with Thermos, a prestigious Japanese brand, for some new designs and promotional display items to be used at trade exhibitions,” says Mr. Leung.

BROS International’s temperature-keeping products have been enjoying good reputation and positive feedback from their customers. “The best evidence is that our customers keep coming back with more orders for our temperature controlling items,” continues Mr. Leung.

BROS. International has recently relocated its production plant from North China to Shenzhen. Because of its proximity to Hong Kong, it is easier for closer production monitoring and management. To increase production efficiency, the company has further stepped up its automation and mechanisation. “We normally need only 50 to 60 workers in our 10,000 square feet factory. During peak seasons, we would employ some part-time workers,” reveals Mr. Leung.

BROS. International’s markets are in Europe, the US, Australia, South America as well as Canada. The marketing strategies adopted by BROS. International to open up new markets include the internet, advertising in trade magazines and participation in trade exhibitions. “Among them, we find the most effective marketing channel for our products is trade shows. We are a regular exhibitor at Kenfair’s trade fairs. We have successfully increased our products’ exposure to many new customers and markets at these trade shows,” says Mr. Leung.

The mission ahead for BROS. International is to develop its own brands. “By having our own brands, we can do our own direct sales and yield higher returns,” says Mr. Leung.