Winda Gifts & Premium Mfy. Ltd.

Spice up life with these alumium premium

Founded in 1989, Winda Gifts & Premium Mfy. Ltd. has become a specialist in manufacturing and exporting aluminium gifts and premium products. Its broad spectrum supplies cover over 150 designs of aluminium name card cases, 60 models of aluminium cosmetic accessories and plentiful of aluminium cigarette accessories, aluminium covered diaries and organisers, desktop gadgets and photo frames, etc...

"Aluminium is the core material for our wide collections of products. It accounts for 90% of the raw materials we are using while the remaining is shared by copper, iron and stainless steel. In the early days of operation, most of our products were made of copper. It was until 1992 when we changed to aluminium for its soft and lightweight advantages as well as excellent corrosion resistance and durability. It is the perfect metal for producing handy yet nice-looking gifts and premium. We are now a specialist manufacturer in this sector," Mr. Kelvin Choi, general manager of Winda Gifts tells MegAsia.

Winda Gifts currently commands under its belt of three main hot collections: name card cases, cigarette cases and diaries/organisers. Name card cases are evergreen items appealing to all, for both gender and all ages. Cigarette cases are common giveaways for tobacco companies while organisers are often purchased as corporate gifts. "With production experience of over a decade, we have gathered a strong series of around 500 regular items. They are so popular among our customers that these already make up 90-95% of our production orders. But we also cater for clients' special demand and design ideas," says Kelvin.

Specialisation is what Winda takes pride in. "Some other manufacturers may prefer pre-producing a variety of products to cover customers' diversified need, like running a supermarket. Our company is more like a specialty shop. We choose to fully focus on turning out the best aluminium premium, in terms of quality and pricing," Mr. Choi declares.

Winda Gift's endeavours to maintain high product quality are internationally recognisable. The company holds the certificate of ISO9001:2000, applying to its quality management system on research, development, production and sales for its wide range of name card cases, cigarette cases, organisers and other metal premium items. "Our professional team of quality control in the mainland China's factory has been trustworthy to our customers for years. For sure, customers' inspection is most welcomed as well," says Kelvin with confidence.

Price is always a key concern for buyers, especially in the present days of volatile metal prices. "There is pressure on our material cost. However, we are managing it very well. Price increase would be the very last option for us. We manufacture in a wise way to allow for competitive prices in the market," Kelvin adds.

In regard to production capacity, Winda Gifts owns two factories in Long Gang, Shenzhen of China; one is for main production and the other one exclusively working the aluminium electroplating process. There are together more than 600 workers, including a team of research and product development specialists. With diligent work of this designing team, Winda Gifts is capable of rolling out new designs each month to keep up with the market trend.

"Unlike many other exporters, we don't impose minimum order requirement on buyers. We treat all clients' orders in the same serious manner. We see those smaller orders as precursors of our bigger business opportunities. Experience tells us that customers who place small orders often come back for orders in larger quantities. To me, it is about building long-term relationship with our customers," Mr. Choi elaborates.

The major customers for Winda Gifts are from the western Europe and Japan, comprising 70% and 20% of its business respectively. The remaining 10% is made up by Southeast Asian and Middle East customers. "Germany has been our largest market base, followed by Holland and England. We are now looking to expand our market scope. Poland is one of the new markets we are stepping effort to explore through joining Kenfair's Asia Expo – Poland these 2 years. Meanwhile, we are actively seeking opportunities in the growing Russian and Hungarian markets," states Kelvin.

Apart from market expansion, Winda Gifts has also laid out plans in perfecting its aluminium surface finishing technology. "We see the growing trend of more advanced surface finishing techniques, such as laser printing of pattern and logos on aluminium, which creates more appealing appearance to consumers. We will invest more in the finishing machines and manpower to develop the precise skills."

Winda Gifts is a devoted specialist in supplying exquisite aluminium gifts and premium that spice up our life. "We only turn out the best for customers. That's where our professionalism lies and we uphold it by heart at all times," Mr. Choi reasserts.