Mr. Diamond Limited

After a day of hard work, your body and mind will get a bit of fatigue. Your home is playing an important role of being a comfortable haven for you to relax. Some delicate and colourful home decorations will certainly make your living place feel even more lovely and lively. Mr. Diamond Limited’s crystal products will surely help achieve this purpose. They abundantly embellish your home.

With a French name called “Monsieur Diamant”, Mr. Diamond Limited is a newly established company specialising in home décor production. Mr. Hugh Wong, the president, has thought up the company’s French name and designed the logo.

Mr. Diamond’s products are perceived by customers as highly trendy, practical as well as appealing. Thanks to their exceptional and sophisticated design, the products have contributed to build up a strong customer base now. Together with continuous supply of new products, Mr. Diamond sets to lead the trend in the home decoration market.

“We make use of a wide range of materials to produce our various products, including iron, copper, bronze, wood, glass, mirror, etc. We call this multi-material,” says Mr. Wong. “For some products, we do a mix of different materials during the production,” he adds.

Mr. Hugh Wong, president of Mr. Diamond Limited

Mr. Diamond designs and manufactures a wide range of vases, candle holders, wall hanging décor, sculpture, as well as table décor. “We can cater both OEM and ODM orders. Apart from collaborating with our clients to produce the products they request, our designers come up with new and original designs regularly. And now we successfully established our own brand name in French called Monsieur Diamant,” claims Hugh , who is not only the company’s president, but also a creative designer putting forward innovative product ideas. “Both the logo and the French name of the company are designed by me,” the creative president says with pride.

The home décor series of Mr. Diamond gains fast popularity in different parts of the world. Major markets include the US, Japan, Canada and the UK. “The reason for our products’ success is they all look stunning and practical. Our clients highly praise our products’ appealing appearance, uniqueness and practicality. The most tangible feedback from our clients can be seen by the frequent orders and re-orders. Even for new customers, we see many come back to Mr. Diamond just after trying our trial products!” Mr. Wong boasts.

Home décor industry is highly competitive nowadays. Mr. Diamond’s products need to remain trendy and innovative. “Our idea-driven designers come up with new and exclusive design on a regular basis. The most important word is ‘change’. It’s about ever-changing throughout the four seasons,” says Mr. Wong.

The president illustrates the process of new product development. “Whenever we develop a new product, moulding is a very crucial beginning step. The making of moulds could cost quite a lot. And for developing a new product series, just making a single mould is not enough. We need to prepare the moulds of the whole series to include plates, vases, photo frames, etc. That is, the cost for new product development could be immensely huge. As a company with strong design aspiration, innovative ideas and sufficient capital, we are willing and able to continuously invest and roll out new products.

The search for new product ideas can be in many forms. “Our staff will do some sort of ‘shopping’ to source products manufactured by other companies. We provide our designers with chances to learn from renowned designers. They visit many large-scale and important international trade fairs in Hong Kong and overseas. By doing so, we can keep ourselves abreast of the industry trend and gain inspiration,” says Mr. Wong.

Being some sort of perfectionist, Mr. Wong strives to perfect every item manufactured by Mr. Diamond. When asked which product he is most proud of so far, he says it is the Faceted Colour Crystal. “We have a dedicated quality control department at our factory in Beijing, China, to ensure that all products are safe to use and decent to be put at people’s home.” Mr. Wong says.

Currently, the company focuses on two main market segments. “We target 70% of our products to people aged 35 to 50. We also have products targeting the young generation aged 20 to 30. For them, the home décor can be treated as gifts for their family members, friends and lovers,” says Mr. Wong. Talking about marketing strategies, Mr. Diamond mainly makes use of trade fairs to gain exposure for his products “We have joined Kenfair’s Mega Macao Show, as well as the Hong Kong Mega Show to be held this October and April in 2008. We believe that these trade fairs could help boost our brand name among the global buyers.”

Mr. Wong points out that product success means meeting customers’ immediate requirements. “Deep understanding of the market trend is a vital factor for designing products that can satisfy customers’ needs, and being capable of predicting accurately what customers want in the future,” claims Mr. Wong.

“Apart from exporting our products to major overseas markets, we plan to set up some specialty shops in Hong Kong to venture into retail business. We would select the central business district--Tsim Sha Tsui and Central to open our stores. Our ultimate goal is to make our brand name well-known all over the world,” the president ponders on his future plans.